Idea Paint

Move over chalkboard paint, there is a new product in town. Have you guys heard of IdeaPaint? "IdeaPaint is a patent-pending single-coat roller-applied paint that transforms any smooth surface into a high performance dry-erase writing surface." I can think of tons of great uses for this paint in an office setting, but also for the home: calendars, schedules, grocery lists, etc. Where do you want to use it?